VENTECH Systems nominated for the German Brand Award 2018
19.01.2018 | VENTECH Systems has proven as a brand "that it has the potential to become one of the best in the German brand and company landscape".
VENTECH Systems is nominated for one of the most coveted brand awards in the category "Industry Excellence in Branding" by the bodies of the German Design Council and the German Brand Institute in Frankfurt. The nomination of this high-class panel of experts alone is an excellent distinction.
We're in the middle of a time of relevance. What we can achieve is determined by our target groups. Whoever doesn't understand that, shoots himself out of the market.
The globally recognized German Brand Award is the award for successful brand management in Germany. The German Brand Institute and the German Design Council, which was founded in 1953 by the German Bundestag, are the organisers. Consistent brand management, innovative brands and sustainable brand communication - the jury discovers, presents and awards unique brands and brand makers. Among the prizewinners of recent years were such big names as Deutsche Telekom and the Robert Bosch GmbH.
This year, VENTECH Systems GmbH is nominated for the German Brand Award 2018 in the category "Industry Excellence in Branding" by a top-class panel of experts from business and science. According to the jury, the brand "proved that it has the potential to become one of the best in the German brand and company landscape".
We are very happy about the nomination and that such experienced specialists have become aware of us.
With this nomination, VENTECH Systems is one of those companies that make a valuable contribution to the German brand and company landscape and exhibit an unmistakable brand identity. The consistently managed and coordinated brand appearance of the company brand and product brand, as well as the permanent adaptation of the technology to the prevailing quality and user requirements of the dynamic market, especially of the newly acquired target groups, have contributed to the success of today's VENTECH Systems.
Customers appreciate our many years of experience and expertise. Our goal was and is to address the market in a straightforward and honest way, such as letting our customers' voices be heard by others. Because at the end of the day a brand is not defined by a company, it is defined by individuals having the same gut feeling about it. And although you can - if not control it - yet influence it by communicating its qualities, it is not what WE say it is, but what THEY say it is.
For more than 90 percent of the decision-makers, the brand is regarded as an essential factor for corporate success and the key to important entrepreneurial goals, according to the results of the joint study "German Brand Monitor" by the German Design Council and GMK brand consulting. The rational and the emotional, the theoretical and practical, the logical and the inspiring must be combined in order to create a sustainable competitive advantage. Brand management is the management of differences, not as they exist on data sheets or in powerpoint presentations, but as they exist in people's minds.
The German Brand Award is the first competition that covers all specialist disciplines of modern brand management and thus takes due account of the complexity of brand management and the fundamental importance of the brand for the success of the company.
Only companies nominated by the German Design Council and its expert committees for the German Brand Award 2018 can take part in the competition. Whether the VENTECH Systems brand has what it takes to become a winner is what the future holds. However, the nomination of this high-class panel of experts alone is an excellent distinction.